May 20, 2007

The New Jocker

Well, Batman Begins is the greatest Batman movie ever... realistic, cinematographic, conceptual and agressive. Now that the sequel it's on it's way -The Dark Knight- the publicity and promotion for the film has been exceptional, plus very early.

To begin with, the "I believe in Harvey Dent" campaign was lauched a few weeks ago via web site, where you could access the "Dent's campign site" and see Aaron Eackheart as Dent.
Then, in several US comic stores, a "marketing guerilla" introduced some jocker cards with "I believe in Harvey Dent too" as if the Jocker would've written it.

At the time the cards appeared, the website changed as if the jocker would've hacked it and drawn over Dent's face. Just a few days later, you only needed to give your e-mail and a security check and you would recieve coordinates of pixels, that once entried would start peeling pixels off the image to reveal the first look of Heather Ledger as the Jocker.
A really new Jocker. Disfigured, and poorly painted... as he would be.
An excellent campaing.

No comments: